![]() ![]() UX Research / User diariesĪ video diary study can also be used for discovery UX research projects. This can be powerful for use cases such as meal time diaries or beverage occasion video diaries. Research participants can use photos or video uploads to record what they consume, where and when they consume it. Video consumer diaries can be used to record daily / weekly routines around consumption and shopping for example. The video diary study also captures spontaneous behaviour and makes the researcher understand why the respondents behave and take decisions in a certain way. Requiring respondents to do repeated tasks every day provides excellent insights into what they consume, purchase, and what is important to them every day? The use cases are wide and varied, ranging from capturing sensitive data related to healthcare research through to customer journey mapping.Ī video diary can be used to capture respondents daily life routines and activities. Market Research and UX Research use cases for Video Diary Studies To understand respondents “day in the life” behaviours researchers can assign a new task every day or they can allocate similar or repetitive tasks daily. It thus makes it easy for the respondents to know what task they have to complete every day. ![]() This tasking helps the respondents to see only the particular task for the day and the previous day's task will disappear once the next day's task appears. Using the start date and end date feature you can schedule a task to start on a day and set an end on the next day. ![]() With the scheduled tasking option, you can schedule a new or similar task daily. Scheduled tasking is a good option to use for a video diary study. The Indeemo app has three different tasking features: The video diary works based on respondents completing tasks over several days. Respondents then download the Indeemo Video Diary App which they will use to capture their videos. Firstly, researchers recruit research respondents for the study in the same manner they would with any study (Focus Group / User Interview), incentivising accordingly and ensuring the respondents are representative of those they are seeking to research. ![]()
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